Save Yourself Some Time by Doing a Content Audit as Your First Step Need to fill up your content calendar? Before you even think about writing, do a content audit. This is one of the most effective, yet overlooked steps in the content generation process. It’s...
How to Avoid Dry Spells and Build an Ongoing Topic List and Blog Schedule Fresh and frequent content is one of the most important things you can do to create a blog that keeps readers coming back, but as many bloggers will tell you, it can be...
White papers can be extremely effective selling tools. They can also backfire. Here's how to avoid that. White papers are popular marketing tools, particularly for companies selling complex products or solutions. In my experience, they are one of the most effective content marketing tools a company can...
A Step-by-Step Plan to Shaping and Writing Effective Customer Case Studies Customer case studies have been around for a long time, but the fact is they are still one of the most influential and versatile content marketing pieces you can invest in. People buy from people....
A Good Game Plan to Ensure You'll Never Run Out of Blog Topics Your blog is live. Now you have to keep posting new, fresh topics on a regular basis. "Ugh," I can hear you saying, "But what if I run out of things to write about?" As...
Practical tips on how to write great marketing content. This book is not just for writers. It's for marketing managers, business owners, artists, engineers, volunteer organizers – anyone who wants to market their business or mission. If you're tasked with writing content and need help, I'll show...
Are short blog posts better than long posts? I get this question a lot. The fact is, there is no simple answer to this question. If you’re writing for the human reader, the quality of the content, more than the length of the blog post, should...
Maybe it's time to leave multi-tasking to computers. I've been thinking a lot lately about how much more enjoyable and productive my life is since I stopped multi-tasking and started single-tasking. That's heresy, I know, especially in a world where we willingly keep a smartphone by us every moment of the day. But I began noticing how...
Ten Good Writing Habits ~ Invaluable Advice from Zadie Smith I found this in a folder of inspirational notes I've been saving and thought I'd share this for fun. I think these good writing habits apply to writing and much more. Thank you Zadie Smith! When still a child, make...
Looking for an edge to boost your marketing – or for that matter – your business career? Sharpen your interviewing skills. ...
Look Up and Take a Breather - the Best Way to Reset Your Productivity Meter I've always gone by the adage, "keep your head down and keep working," when there's more to be done than hours in the day. It's usually a good plan to stay...
Truthfully, it's easy to talk yourself into thinking that building a marketing content library is harder than it really is.It doesn't have to be that difficult, even if you're not a professional writer. Following are some very simple, practical tips to help...