Mastering Content Generation by Paula Heikell

Announcing My New Book: Mastering Content Generation

Practical tips on how to write great marketing content. This book is not just for writers. It's for marketing managers, business owners, artists, engineers, volunteer organizers – anyone who wants to market their business or mission. If you're tasked with writing content and need help, I'll show...

how long should blog post be

How Long Should Your Blog Post Be?

Are short blog posts better than long posts? I get this question a lot. The fact is, there is no simple answer to this question. If you’re writing for the human reader, the quality of the content, more than the length of the blog post, should...